This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.
Mintel’s solitary Lifestyles UK 2017 Report reveals that 61% of solitary ladies say they truly are pleased with their relationship status, in comparison to 49% of single guys. Overall, it appears that unattached Brits have been in no rush to locate a partner. Up to 70% of singles in britain say they will have not actively tried to look for a partner within the last 12 months*, increasing to http://www.koreansingles.net/ 75% of women.
Today, 42% of Brits describe their relationship status as single**, while 58% say they truly are in a relationship***. Of singles who have tried to look for a partner within the year* that is last 68% purchased digital practices, including a dating site or application, while 40% have actually appeared to meet up with some body through friends and 19% have actually attended occasions. Meanwhile, just 6% have speed-dated.
Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, stated:
“It is easy to assume that all singletons are earnestly looking for a partner; however, our data implies that this is far from always being the way it is. Much of this reluctance to consider someone may be related to the young increasingly prioritising their education, careers and monetary security over being in relationships.”
Even though many aren’t actively looking love, it seems that the life that is single have its disadvantages, specially when it comes to finances. Just 36% of singles in the united kingdom say they feel financially protected, when compared with 52per cent of these who are in a relationship. Furthermore, 29% of singletons include spending utility bills amongst their top three lifestyle challenges, while 25% be worried about having to pay the rent/mortgage.
Societal pressures also prove challenging for many singletons. Over one in three (38%) singles bother about being alone, using this sentiment increasing among young singletons; 54% of single 18-24s bother about being alone. Plus in the period of social media marketing, Mintel research discovers that 33% of singles state which they feel under great pressure to help make their life appear more fulfilled than it’s.
Mintel research also highlights that for many people being in a relationship continues to be a symbol of readiness. Indeed, 54% of singles state they are not where they’re anticipated to take life at their age, and 25% think their peers are more grown up than they are.
“While attitudes towards marriage and relationships might have become more liberal, here remains a focus that is societal being partnered up and a sense of responsibility to be in a relationship. For marketers, this paves just how for campaigns that counter this idea, and focus on the instead positive aspects of being solitary. From the commercial perspective, there’s also scope for stores in the UK to consider capitalising on the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, happening on 11th November.” Jack adds.
Finally, it seems that those in relationships or who’re married are more confident solo that is doing than singletons. While 73% of these in relationships state they feel somewhat or really confident visiting the theatre or cinema on their own, this falls to just 68% of singles. Furthermore, 61% of attached Brits say they are confident eating dinner out in a restaurant alone, when compared with 56% of singles.
“Singles’ reduced confidence in solamente tasks could reflect the perception why these kinds of activities are only suitable for doing either being a couple or as part of an organization. For leisure brands in specific, this underlines the chance to produce campaigns that will assist to cut back the stigma surrounding doing tasks such as going out for dinner, or going to the cinema alone, reframing these tasks as providing valuable ‘me time’.” Jack concludes.
*12 months to July 2017
**Single, separated, divorced or perhaps not cohabiting
***Married, in a partnership that is civil living as married
Press review copies of Mintel’s solitary Lifestyles British 2017 Report and interviews with Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, can be obtained on request from the press workplace.