Even Revel’s Facebook web page bears their new slogan: Gamblers Wanted
It is the first good news since Atlantic City’s newest casino started: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
Featuring its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive close to the front side of the casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is away aided by the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ tactic is working for them.
Revel’s revenues for July had been $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from this past year.
‘we think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is wanting more gamblers; the figures for each of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent drop in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other casinos that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, by having a 6 percent jump compared to last 12 months.
Assisting the July figures, apparently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 percent more visitors stopped at the given information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the decision for those willing to wager, it appears that at final Atlantic City’s efforts to mimic exactly what has struggled to obtain years in Las vegas, nevada namely, non-gaming draws like headliners, retail and fancy restaurants are working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There ‘s no question that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in convention ancillary spending into the coffers of hotels, gambling enterprises and retail.
Needless to say, while one month that is good nice, for a property like Revel which has been plagued with poor numbers since it launched simply 15 months ago, an ongoing winning streak will probably be essential to convince investors that the worst is finished. To that end, Hartmann says there could be more of those incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we can keep the marketplace share figures,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ sort of property.
‘Our company is deeply grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons with all the same name each took home $1 million following an Ohio casino mistake
If the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a Saturday night, your house was packed. The drawing had been televised and plenty of local news were on hand to catch a glimpse of the winner. The announcer drew the winning name and said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It was the moment of a lifetime for Kevin Lewis, who was simply in attendance that night. He had been there with his fiancée, and the two began to commemorate, gathering the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino discovered they’d a problem that is major their arms.
Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis had been within the crowd during the casino, another one ended up being watching on tv, waiting to see if he’d win the drawing. And since it turned out, it was the Kevin Lewis at home who was the real winner not the one at the casino.
Once the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to produce a decision on how to proceed. There were definitely plenty of possibilities to them: only the rightful winner ‘deserved’ the cash, and lots of such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe chose to simply take another approach. Rather than result in the males concern yourself with which one could ultimately get the prize, they simply awarded two million dollar awards alternatively: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino manager that is general Kline in a declaration. ‘So in keeping with our dedication to perform some thing that is right our visitors, Horseshoe awarded a $1 million prize to each associated with males.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the specific situation, and his prize money was never ever really in doubt. But the Lewis who showed up at the casino that night is grateful that luck had been on their side.
‘When I heard my name we stated, ‘God finally gave me a big win,” Lewis told neighborhood television station WCPO. He later attributed his win to simply ‘being within the right place at the best time.’
Six Degrees of Separation
Incredibly, the two winners have lot in common. Not just do they share a name and play at the casino https://casinopokies777.com/royalvegas-casino/ that is same nevertheless they both live into the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the chief reasons for a casino being so generous in a situation such as this one is certainly to come up with some good PR, additionally the Horseshoe is the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A put in Macau
There will not be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for a huge casino conglomerate that is one of the few without existence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip a week ago. A asian developer reportedly paid $438 million for the property, and it should officially change hands by the end of the season.
The questions that are big, why?
No License to Deal
it may revolve around Caesars’ ability to secure a gaming license; or shortage thereof.
The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf course, expecting to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the decade that is past. Nonetheless, it had been not become, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and another they truly are nevertheless paying for. Caesars had been also offered a Wynn Resorts sub-concession back in 2006, but nixed the opportunity; a move that was obviously a bad one looking back, Loveman admits.
The problem is based on the truth that the Macau federal government has cut off issuing any gaming that is additional beyond the present six concessions and sub-concessions, so Caesars type of shot by themselves into the foot by not taking the Wynn deal if they could. Never having themselves submitted a credit card applicatoin right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times doesn’t have 2nd opportunity to enter the most profitable gambling region on the planet now; an unfortunate reality for a company that carries the greatest long-term debt load of any casino conglomerate available to you: an astonishing $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. And just because the begin of 2013, Macau has shown an increase of 16 percent over a year ago.
Caesars is busy doing some major business that is internal: it’s spinning off its Las vegas, nevada Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on line poker is next in line to launch in Nevada) and a fully planned Baltimore casino in to a separate company that are majority-owned by the moms and dad.
Clearly, buying and offering property for the profit is additionally not merely one of Caesars’ most readily useful decision-making abilities either; the company took a $101 million write-down on the land, which they’d known as Caesars Golf, if they use it the market this past year, and even that leaves them $40 million in debt, by our calculations, after the sale. Caesars says they expect to the anticipated $420 million in proceeds through the sale to pay their debt down.